‘Forever Marilyn’ May Return to Palm Springs

The 26-foot tall Marilyn Monroe statue  “Forever Marilyn” could be installed in Palm Springs’ historic downtown shopping plaza Town & Country Center as soon as February, PS Resorts Chairman Aftab Dada and Grit Development President Michael Braun said Thursday.

Many details — particularly funding — remain to be firmed up. But Dada said PS Resorts, a hotel and tourism industry group that promotes Palm Springs, has been negotiating with the statue’s owner, the Seward Johnson Atelier, to bring the statue back by Modernism Week, which runs Feb. 13-23. 

Dada said the statue — which was on display in the city from 2012 to 2014  — has a “seven-figure” price tag. PS Resorts, he said, currently has about a third of the funds needed to purchase it. PS Resorts plans to raise the remainder, he said, and has had informal discussions with the city about a loan to provide the difference in the meantime. 

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